If You Think You Know the Rules of Effective Online Marketing, Nilofer Merchant CEO of Rubicon Consulting Suggests You May Want to Think Again
Co-host Brad Forsythe interviews Nilofer Merchant, CEO of Rubicon Consulting. Nilofer Merchant is a consultant, writer, conference speaker and the CEO and founder of Rubicon Consulting, a strategy and marketing consultancy designed specifically for the needs of tech companies. She and her team of principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined more than 30 new markets. By the time Rubicon was founded in 1999, Merchant had accrued 15+ years of operational experience in key leadership positions at technology firms such as Apple, Autodesk and GoLive (later acquired by Adobe). She uses her expertise to design industry-leading go-to-market programs, and has won awards from CRN, VAR Business and the Marketing Association in both marketing and channel development. Through her many successes (and even her losses), Nilofer has developed a...
21-Sep-07 9:00 AM
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